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	<title>Tangible Traffic</title>
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		<title>Domain Seizures Claim to Be Part of Immigration Security Program</title>
		<link>http://www.tangibletraffic.com/internet-marketing/domain-seizures-claim-to-be-part-of-immigration-security-program/</link>
		<comments>http://www.tangibletraffic.com/internet-marketing/domain-seizures-claim-to-be-part-of-immigration-security-program/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 17:36:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.tangibletraffic.com/?p=127</guid>
		<description><![CDATA[Intellectual property violations are the reasons being cited for Homeland Security’s seizure of “hundreds of websites for alleged… violations”. The domains seized however were not in violation of any intellectual property laws. The article follows in part below. US Immigration Services Blasted for Domain Seizures By John P. Mello Jr., PCWorld A sudden move last [...]]]></description>
			<content:encoded><![CDATA[<p>Intellectual property violations are the reasons being cited for  Homeland Security’s seizure of “hundreds of websites for alleged…  violations”. The domains seized however were not in violation of any  intellectual property laws.</p>
<p>The article follows in part below.</p>
<p><a href="http://www.pcworld.com/article/246010/us_immigration_services_blasted_for_domain_seizures.html">US Immigration Services Blasted for Domain Seizures</a><br />
By John P. Mello Jr., PCWorld</p>
<p>A  sudden move last week to return a hip-hop site to its owner after it  was seized and held by the U.S. Department of Homeland Security for a  year has renewed criticism of the agency&#8217;s domain confiscation program  called In Our Sites.</p>
<p>Since its launch in June 2010, the  initiative, spearheaded by the U.S. Immigration and Customs  Enforcement&#8217;s (ICE) Homeland Security Investigations (HIS) directorate,  has seized hundreds of websites for alleged intellectual property  violations, including a raid on &#8220;Cyber Monday&#8221; that shut down 150  websites for selling or distributing counterfeit goods.</p>
<p>The return  of the Dajaz1.com domain to its owner &#8220;Splash&#8221; provoked one of In Our  Sites most vocal critics, Sen. Ron Wyden (D-Oregon), to vow to probe the  situation. “I expect the administration will be receiving a series of  FOIA [Freedom of Information Act] requests from our office and that the  senator will have very pointed questions with regard to how the  administration chooses to target the sites that it does,&#8221; Wynden  spokesperson Jennifer Hoelzer told Wired Magazine.</p>
<p>She added that  the senator was “particularly interested in learning how many secret  dockets exist for copyright cases. There doesn’t seem to be an obvious  precedent or explanation for that.&#8221;</p>
<p>Read more <a href="http://www.pcworld.com/article/246010/us_immigration_services_blasted_for_domain_seizures.html">HERE</a></p>
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		<title>Google Impact of 35% Doesn&#8217;t Necessarily Mean Better</title>
		<link>http://www.tangibletraffic.com/seo-news/google-impact-of-35-doesnt-necessarily-mean-better/</link>
		<comments>http://www.tangibletraffic.com/seo-news/google-impact-of-35-doesnt-necessarily-mean-better/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 18:10:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO News]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.tangibletraffic.com/?p=144</guid>
		<description><![CDATA[As the article below points out, an &#8216;impact&#8217; of 35% does not necessarily mean that it will be an improvement. In this instance, the impact will be in the &#8216;freshness&#8217; of the results that are returned. We won&#8217;t need to type 2011 to get a top or recent story from this year. Google Search Algorithm [...]]]></description>
			<content:encoded><![CDATA[<p>As the article below points out, an &#8216;impact&#8217; of 35% does not  necessarily mean that it will be an improvement. In this instance, the  impact will be in the &#8216;freshness&#8217; of the results that are returned. We  won&#8217;t need to type 2011 to get a top or recent story from this year.</p>
<p><a href="http://searchengineland.com/google-search-algorithm-change-for-freshness-to-impact-35-of-searches-99856" target="_blank">Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off</a><br />
Nov 3, 2011 at 12:25pm ET by Barry Schwartz</p>
<p>Google  announced they are rolling out a new search algorithm change that helps  make the search results “fresher.” The big news here is that besides  for the results being fresher, the results will change for about 35% of  all searches.<br />
Caffeine Was Infrastructure, This Is Algorithmic</p>
<p>Fresher  results can make for more relevant results, which is why Google moved  over to the caffeine infrastructure last year. That was only an  infrastructure change, to make sure Google can index, crawl and return  results faster. Now Google changed their search algorithm to show  fresher results, fresher than ever before.</p>
<p>Google said:</p>
<p>We  completed our Caffeine web indexing system last year, which allows us to  crawl and index the web for fresh content quickly on an enormous scale.  Building upon the momentum from Caffeine, today we’re making a  significant improvement to our ranking algorithm that impacts roughly 35  percent of searches and better determines when to give you more  up-to-date relevant results for these varying degrees of freshness.</p>
<p>35% Of The Searches Are Impacted</p>
<p>That is larger than the Panda update which impacted 12% of the searches conducted.</p>
<p>What type of searches does it impact? Google said:</p>
<p>Recent  events or hot topics. For recent events or hot topics that begin  trending on the web, you want to find the latest information  immediately. Now when you search for current events like [occupy oakland  protest], or for the latest news about the [nba lockout], you’ll see  more high-quality pages that might only be minutes old.<br />
Regularly  recurring events. Some events take place on a regularly recurring basis,  such as annual conferences like [ICALP] or an event like the  [presidential election]. Without specifying with your keywords, it’s  implied that you expect to see the most recent event, and not one from  50 years ago. There are also things that recur more frequently, so now  when you’re searching for the latest [NFL scores], [dancing with the  stars] results or [exxon earnings], you’ll see the latest information.<br />
Frequent updates. There are also searches for information that changes  often, but isn’t really a hot topic or a recurring event. For example,  if you’re researching the [best slr cameras], or you’re in the market  for a new car and want [subaru impreza reviews], you probably want the  most up to date information.</p>
<p>Postscript From Danny Sullivan: Had a chance to get some questions answered from Google now, plus some addition issues, below….<br />
Freshness Ranking Not New, Just Apparently Improved</p>
<p>It’s  not new for Google to do a boost of fresh content. “Query Deserved  Freshness” is a content ranking factor that dates back to 2007. The  Caffeine update of last year made it possible, Google said, to gather  content even faster, which in turn could potentially be ranked better.</p>
<p>So  what’s different now? Apparently, freshness is getting even more  rewarded, having an impact on one out of three searches. That’s huge —  though it’s unclear what it was before. For all we know, 35% of searches  were already being impacted by freshness ranking. The previous number  was never stated (and yes, we’re checking with Google on this).</p>
<p>Postscript:  Google says the change is providing “fresh” content for twice as many  queries as before. In other words, the old “freshness” algorithm had an  impact on about 17.5% of queries. Now it impacts double that figure,  35%.<br />
Potential For “Freshness” Spam</p>
<p>There are potential  downsides. Sometimes you do want to reward fresh content. But what’s  fresh? If someone simply makes a small change to a page, does that give  it a fresh boost? If someone reposts exactly the same content on a new  page a day or two after initially posting it, is that fresh? Is when the  page was first found define freshness, or is the first modified date  used?</p>
<p>Does this open Google up to an even worse situation than can  already happen with Google News now, where publishers file and refile  stories in an effort to win the freshness race there, since the latest  versions of stories often get top billing.</p>
<p>Rewarding freshness  potentially introduces huge decreases in relevancy, new avenues for  spamming or getting “light” content in. Most likely, Google’s going to  use a combination of search ranking factors to help qualify when it  wants to trust something is both fresh and good.</p>
<p>Google wouldn’t  say how “freshness” is being determined, but it did tell us in response  to questions that being fresh wasn’t the only thing being rewarded:</p>
<p>Freshness is one component, but we also look at the content of the result, including topicality and quality.</p>
<p>Postscript:  Google now tells us that one of the freshness factors — the way they  determine if content is fresh or not — is the time when they first  crawled a page. So if you publish a page, and then change that page, it  doesn’t suddenly become “fresh.”<br />
Freshest Info Still Missing: Twitter</p>
<p>Also  unclear is the situation with Twitter. The largest amount of “fresh”  information on the web are tweets. Despite the growth of Google+, the  volume of tweets happening far eclipses the content there.</p>
<p>Google  has been without timely access to tweets since July. It simply cannot  crawl Twitter fast enough without receiving the “firehose” of Twitter  data to keep up. Today’s announcement does nothing to solve this. Google  is only introducing a ranking change, not an indexing change that  brings in more tweets.</p>
<p>I asked about this issue, how Google still lacks the Twitter firehose and was told:</p>
<p>Often  times when there’s breaking news, microblogs are the first to publish.  We’re able to show results for recent events or hot topics within  minutes of the page being indexed, but we’re always looking for ways we  can serve you relevant information faster and will work to continue  improving</p>
<p>35% Change Doesn’t Mean 35% Improvement</p>
<p>A final  but important caveat. It’s important not to misinterpret the percentage  Google gave out — a 35% change to its results — to mean they are 35%  improved.</p>
<p>I saw this the first time we saw Google start talking  about a percentage change to it search results, when the Panda Update  was said to create at 12% impact. Some assumed that meant a 12%  improvement. It didn’t.</p>
<p>We have no commonly accepted way of rating  search engine result quality in a numeric fashion. No third party  measures if Google or Bing’s results are “90%” good, for example. This  means there’s no way to say whether something has improved by a  particular percentage.</p>
<p>Google is clear what it means when it puts  these percentages out. I’ve never seen them say that they’re to be  interpreted as some type of improvement metric. But people do make that  mistake — and shouldn’t.</p>
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